Importance of Mobile-Friendly Website
This is the era of online marketing. People are using the internet to get every single type of information. This means customers search for products and services online before making a purchasing decision. Your site provides all the information to a prospect. People are no longer depending on laptops and desktops for internet search. The rise in use of smartphones has changed internet surfing to mobile devices. People are always on the move with phones or tablets in their hands. This shows how important it is for your business to have a mobile friendly website.
These are the reasons why it is important to have a mobile friendly website:
It is essential in SEO rankings by Google.
When a search engine ranks your business in the first page of Search Engine Results page; users tend to trust that site as being credible. This increases traffic flow to the site. This can easily lead to high conversion rates. Google prioritizes websites that are mobile friendly over those that are not.
Increased use of mobile devices for internet searches
Mobile devices are being used by people all over the world from searching for simple information to purchasing of goods and services. This is because mobile devices are carried everywhere hence convenient for purchasing from anywhere. It is also fast and easy which is what customers are looking for. Businesses with mobile friendly site have a big audience to tap into.
An easily accessible site makes a customer very happy and satisfied. Because many people use mobile phones to access your website; it only makes sense to have a mobile friendly site to make their experience great. With this kind of service, prospects will be converted to clients. Happy clients will send referrals growing your business.
It is a requirement by Google
Google is dedicated to providing users with legitimate and trustworthy results from sites. If you site is not mobile friendly, mobile users will not be able to view your site well. This will cause high bounce rate and low click back time. When Google registers this from your site; it is considered unreliable hence poor rankings. This means loss of traffic and low conversion rates hence poor ROI. In short, Google penalizes websites that are not mobile friendly.
Loss of business
With increased number of users using mobile devices to access your site; lack of mobile friendly site means losing business to your competitor. This is because your customers cannot access your services on their phones. Losing mobile device customers will have a huge impact on your business. This audience is huge and can be tapped by; having a site that loads fast, a streamlined site and great content. With this, you can build your business to wherever you want it to be.
Good offline reputation
When a user gets a satisfying experience from your site, they will most likely discuss with friends and family. In some cases they may share the experience with social media acquaintances. This is good reputation which will in turn bring you more customers. If the experience is bad, bad reputation will follow your business.
Your business will be viewed as modern and relevant
Having a mobile friendly website makes your business look ideal and suited to provide services and quality products. You may have the best products and services but without a mobile friendly site; users may not recognize you as an expert in the field.
Your site can function on any device
These mobile friendly websites are responsive. This means that it recognizes the device a user is using and resizes itself accordingly for optimal viewing. Whether you are using a desktop, tablet, laptop or a smartphones, the user is able to view your site well. With this, you have access to all users which increases the chances of getting new customers as well as retaining old ones.
We can conclude by saying that the benefits of having a mobile friendly website are countless. Additional advantages include; having a mobile friendly website is becoming a standard practice, you are able to reach your clients fast and it is essential in building the credibility of your business among many others.